It happened so quickly. Thanks to COVID, the buying habits of a growing majority of American consumers have changed forever, even among shoppers who previously had resisted buying online. And few believe there will ever be a return to the old normal where people...
By the time you get done reading this, you may very well never look at the words you choose in advertising, sales promotion, public relations and social media the same way again. That’s because we’re encouraging you to rethink and unlearn some of the generally...
The first step to marketing any product is to know what you’re selling. The second step is knowing to whom you’re selling. In other words, define your target audience. In years past, knowing your target audience was largely a statistics game. Male or female? ...
hash·tag: (used on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. et·i·quette: a code of polite behavior in society or among members of a particular profession or group....
Your Facebook and Twitter accounts are humming along. Feedback has been positive. Your customers like what you’re doing. Then it happens. A customer posts a complaint. It’s concise and polite. Frankly, you’re not sure whether he has a point or not. All you know is...
Ah, social media marketing. You know it’s out there. You know you should be reaching or developing clients there. But how do you get started? Well, it helps to have a social media marketing plan. In fact, it’s absolutely necessary for success. Don’t worry. You can do...
If you blog on a regular basis – especially on the same topic – chances are you’ve experienced blog fog. It’s that haze that falls over you when you’re tired or bored with the process of posting. Blog fog affects your vision, your content, even the quality of...
Whether you’re a surgeon, surfer or surrogate mother, you have your own jargon. Tweeters are no different like their twitter lingo. Some words, like hashtag or Twiends, are totally alien to anyone not using the platform. Other words, like favorite or trend, have been...
Ah, social media marketing. You know it’s out there. You know you should be reaching or developing clients there. But how do you get started? Well, it helps to have a social media marketing plan. In fact, it’s absolutely necessary for success. Don’t worry. You can do...
