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Time To Rethink And Unlearn

Time To Rethink And Unlearn

By the time you get done reading this, you may very well never look at the words you choose in advertising, sales promotion, public relations and social media the same way again. That’s because we’re encouraging you to rethink and unlearn some of the generally...
Do You Have A Social Media Criticism Strategy?

Do You Have A Social Media Criticism Strategy?

Your Facebook and Twitter accounts are humming along. Feedback has been positive. Your customers like what you’re doing. Then it happens. A customer posts a complaint. It’s concise and polite. Frankly, you’re not sure whether he has a point or not. All you know is...
5 Steps For Creating A Social Media Marketing Plan

5 Steps For Creating A Social Media Marketing Plan

Ah, social media marketing. You know it’s out there. You know you should be reaching or developing clients there. But how do you get started? Well, it helps to have a social media marketing plan. In fact, it’s absolutely necessary for success. Don’t worry. You can do...
6 Tools To Help You Battle Blog Fog

6 Tools To Help You Battle Blog Fog

If you blog on a regular basis – especially on the same topic – chances are you’ve experienced blog fog. It’s that haze that falls over you when you’re tired or bored with the process of posting. Blog fog affects your vision, your content, even the quality of...
Take The Twitter Lingo Test

Take The Twitter Lingo Test

Whether you’re a surgeon, surfer or surrogate mother, you have your own jargon. Tweeters are no different like their twitter lingo. Some words, like hashtag or Twiends, are totally alien to anyone not using the platform. Other words, like favorite or trend, have been...