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Time To Rethink And Unlearn

Time To Rethink And Unlearn

By the time you get done reading this, you may very well never look at the words you choose in advertising, sales promotion, public relations and social media the same way again. That’s because we’re encouraging you to rethink and unlearn some of the generally...
Building A Buyer Persona

Building A Buyer Persona

The first step to marketing any product is to know what you’re selling.  The second step is knowing to whom you’re selling.  In other words, define your target audience.   In years past, knowing your target audience was largely a statistics game.  Male or female? ...