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Windows Shopping. The Future Of Retailing.
It happened so quickly. Thanks to COVID, the buying habits of a growing majority of American consumers have changed forever, even among shoppers who...
Time To Rethink And Unlearn
By the time you get done reading this, you may very well never look at the words you choose in advertising, sales promotion, public relations and...
Building A Buyer Persona
The first step to marketing any product is to know what you’re selling. The second step is knowing to whom you’re selling. In other words, define...
10 Tips For Improving Your Hashtag Etiquette
hash·tag: (used on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a...
Do You Have A Social Media Criticism Strategy?
Your Facebook and Twitter accounts are humming along. Feedback has been positive. Your customers like what you’re doing. Then it happens. A customer...
5 Steps For Creating A Social Media Marketing Plan
Ah, social media marketing. You know it’s out there. You know you should be reaching or developing clients there. But how do you get started? Well,...
6 Tools To Help You Battle Blog Fog
If you blog on a regular basis – especially on the same topic – chances are you've experienced blog fog. It’s that haze that falls over you when...
Take The Twitter Lingo Test
Whether you’re a surgeon, surfer or surrogate mother, you have your own jargon. Tweeters are no different like their twitter lingo. Some words, like...
Stop Being A Loser Of Followers
Ah, social media marketing. You know it’s out there. You know you should be reaching or developing clients there. But how do you get started? Well,...