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Donn Selkowitz

Creative Strategist

Donn Selkowitz is the former founder, creative supervisor and chairman of Selkowitz Marketing Communications Consulting (later Mason Selkowitz Marketing). Over the course of 24 years, his Rochester, NY, ad agency grew to $8.5 million in annual revenue.

Agency clients included global, national and local corporations in the healthcare, medical device, automotive, food & beverage, educational, financial services and industrial sectors, among others.

For more than 25 years, Donn also instructed courses in advertising copywriting/design, database marketing and principles of advertising at Rochester Institute of Technology and Pennsylvania State University, his alma mater.

Earlier in his career, Donn served as a radio news and sports director, anchor and reporter. In 2015, he published SQUIRREL! Effective Messaging for our Distracted World. A second edition will be published in 2020.

Words to live by:

“Discovery consists of looking at the same thing as everyone else and thinking something different.” ~Albert Szent-Gyrgyi, Nobel Prize physiologist

“Search the parks in all your cities. You’ll find no statues of committees.” ~David Ogilvy, advertising agency legend

“A brilliant solution to the wrong problem is no solution at all.” ~Donn Selkowitz